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Head of SEM - Dir/Sr. Manager, Paid Search

Head of SEM - Dir/Sr. Manager, Paid Search

Santa Clara | California | United States

Upwork ($UPWK) is the world's largest freelancing website. Each year $1.7 billion of work happens through Upwork, allowing businesses to get more done and helping professionals break free of traditional time and place boundaries and work anytime, anywhere on projects they love. At Upwork, you'll help build on this momentum. Together, we'll create economic and social value on a global scale, providing a trusted online workplace for businesses to connect with extraordinary talent and work without limits. 


As the Head of SEM you will lead the strategy and vision of our paid search program, manage a team of experts and freelancers and have an opportunity to shape the growth of the company. 

Your Responsibilities:

  • Drive the overall direction of our Paid Search program to further scale, find efficiencies and advance the sophistication of the channel
  • Partner on highly matrixed and cross functional search projects to include measurement, programmatic tooling and landing pages
  • Lead & support the team in daily campaign execution to include campaign setup,  keyword development, bidding, budgets, ad copy creation & testing, account restructuring, audit & QA
  • Develop and execute on an aggressive SEM roadmap that is held accountable for business metrics
  • Manage a team of experts and freelancers to operationalize and execute on an aligned paid search strategy

What it takes to catch our eye:

  • 5+ years experience in managing large scale paid search programs in-house
  • Hands on advanced quantitative and data analysis skills to derive insights with both front and back end metrics
  • Deep experience in smart bidding techniques, audience insights, a/b testing, and CAC/LTV analysis 

How to really knock our socks off:

  • Background in B2B or Marketplace acquisition
  • Familiarity with 3rd party management platforms (i.e. Kenshoo or Marin), Google Analytics and Google Tag Manager
  • Experience with SQL is a plus

Come change how the world works.
 
At Upwork you’ll help shape the future of work. From our offices in San Francisco, Santa Clara and Chicago, together we’re creating exciting new opportunities for a world of professionals. You’ll be part of a vibrant culture built on shared values: Inspire a boundless future of work, Put our community first, Have a bias towards action, and Build amazing teams. Along the way you’ll have fun and enjoy the perks of a people-first company: Work from Home Wednesday's, daily breakfast and lunch, regular in-office happy hours, top-notch benefits … and more. Check out Upwork’s spotlight on The Muse for a glimpse of our daily work/life balance.
 
Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
 
 #LI-MO1

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