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Associate Creative Director - Brand Messaging & Copywriting

Associate Creative Director - Brand Messaging & Copywriting

Full-Time | San Francisco | California | United States

Upwork ($UPWK) is the world's largest freelancing website. Each year $1.7 billion of work happens through Upwork, allowing businesses to get more done and helping professionals break free of traditional time and place boundaries and work anytime, anywhere on projects they love. At Upwork, you'll help build on this momentum. Together, we'll create economic and social value on a global scale, providing a trusted online workplace for businesses to connect with extraordinary talent and work without limits. 


The Creative Team at Upwork is a tight-knit group that believes in not taking ourselves too seriously, creating awesome stuff, and having fun. We get the opportunity to work on a wide range of interesting projects including interactive design, advertising, environmental design, video, motion graphics, print collateral, and event graphics.


We are looking for an outstanding Associate Creative Director, Brand Messaging and Copywriting to join our team to help us define the Upwork brand. You will manage a team of freelancers to craft innovative copy across multiple projects at a rapidly growing company.

Your Responsibilities

  • Help define, iterate, and enforce our brand vision, benefits, character, and positioning company wide.
  • Lead design thinking workshops and project definition activities.
  • Work with a project manager to estimate project timeframes and balance great copywriting with meeting deadlines.
  • Bring a positive and can-do approach to solving large, strategic, and complex problems with simple and elegant solutions that address project goals & requirements.
  • Utilize business and customer insights to create original and innovative copy while adhering to our brand guidelines.
  • Autonomously run all aspects of assigned projects with minimal direction and collaborate with and present directly to business owners.
  • Clearly and confidently communicate and present copy decisions, gather and implement feedback from project owners and designers, and manage project owner's expectations.
  • Direct the work of a group of 3+ freelance copywriters.
  • Distill brand into a voice and tone guidelines that will influence copy across marketing and product.
  • Collaborate closely with strategic partners across marketing, product and design.

What It Takes To Catch Our Eye:

  • 6+ years of experience as a practicing copywriter or similar role.
  • Demonstrated team player with a track record of working across disciplines 
  • An outstanding portfolio demonstrating the skills above. Please include a link to your portfolio; applicants without a portfolio will not be considered.

How To Really Knock Our Socks Off:

  • A mix of agency and in-house experience.
  • Advertising writing experience.
  • Interactive design writing experience.

Come change how the world works.


At Upwork you’ll help shape the future of work. From our offices in San Francisco, Mountain View and Chicago, together we’re creating exciting new opportunities for a world of professionals. You’ll be part of a vibrant culture built on shared values: Inspire a boundless future of work, Put our community first, Have a bias towards action, and Build amazing teams. Along the way you’ll have fun and enjoy the perks of a people-first company: Work from Home Wednesday's, daily breakfast and lunch, regular in-office happy hours, top-notch benefits … and more. Check out Upwork’s spotlight on The Muse for a glimpse of our daily work/life balance.


Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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