Your team is looking to elevate its videos, but you don’t know where to start. Maybe your in-house video team is tapped with other projects—or you’ve never created a video and need a new bench of skilled pros to help.
First things first, start with a strong creative brief and you’ll be setting yourself down a fruitful path. Once you hire a video editor, they can act as the main point of contact and help you vet other talent required for your project, such as voice-over artists or scriptwriters.
Here are three simple steps for hiring a video editor.
1. Determine what your video project entails
Different video types have different needs. Live action videos feel more human. Animated videos can be great for explaining complex products. And if one doesn’t call out to you, a hybrid solution may be the right choice.
“The best way to find out what kind of video you want is to think about the message you are trying to communicate,” says Harry Yu, a video producer at Upwork.
2. Identify the skills your project needs
Once you’ve figured out the project type, you’re ready to outline what you’re looking for in a video editor. A video editor can help with everything from storyboarding and sourcing clips to sound editing and transitions.
3. Write a brief to find a video editor to run point on your project
The creative brief acts as a single source of truth about what your project includes. It should answer the following questions:
- What does your company do? What products or services do you provide?
- What is the purpose of the videos—and what do you hope the viewer will take away from them?
- Where will the footage and clips come from?
- How will the videos be used, and which channels will they be shared on?
- What’s your timeline and budget? How many videos are you looking to create?
Looking for inspiration to get started? Check out these two sample project descriptions for a digitally edited video and a live action video.