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How a WordPress Developer Can Help Your Website Shine

a developer using wordpress

WordPress is the most popular content management system (CMS) and blogging tool on the web. Whether you’re looking to maintain a personal blog or build a website for your business, WordPress is user-friendly enough for someone who isn’t a developer to quickly establish their web presence online.

That said, if you want high quality and customizability, you’ll need someone who has web development experience to really make your website shine. A WordPress developer has the solid web fundamentals to take your site to the next level. In this post, we’ll look at how you can find the best WordPress developer for your needs.

What is a WordPress developer?

A WordPress developer is a web developer who knows how to make the most of the WordPress CMS. This goes beyond simply knowing how to set up WordPress, configure a theme, and install some plugins. It also means having a solid background in the web fundamentals: JavaScript, HTML, and CSS, the back-end programming language PHP, and the database MySQL.

Here’s a step-by-step guide to help you find the best developer for your project.

Step 1: Define your scope of work

A scope of work is a formal declaration of the specific work that needs to be done. What exactly do you need WordPress developer’s skills for? Some common projects can include:

  • Creating a custom WordPress plugin to add a unique feature to your site
  • Building a custom WordPress theme from scratch
  • Making minor tweaks to the header, footer, call-to-action buttons or other front-end features
  • Setting up website analytics to better understand your users
  • Managing the maintenance and security of your website
  • Improving the back-end performance of your website

Estimate a timeline based on the work you want to be done and create a scope of work. You now have everything you need to take the next step: writing a job description.

Step 2: Writing a job description to find a WordPress developer

Once you have a project scope, you can convert it into a job post. The idea is to list the languages, tools, and expertise required to complete the project as qualifications.

Clearly outline exactly what you want the WordPress developer to do, and the skills and level of experience they’ll need to do it. To give you an idea, here’s a WordPress developer job description template (scroll to the bottom) you can use as a starting point.

Step 3: How much does a WordPress developer cost?

While writing the job description will help define who you’re looking for, there’s still one question you’ll want to answer before you post your project: how much is it going to cost?

On the Upwork site, freelance WordPress developers in the United States with a 90% Job Success Score typically range between $30-$60 an hour, if not more. Factors such as location, skills, and level of expertise all play a role in the rates they charge.

PROJECT TIME ESTIMATE VARIABLES INCLUDE… Landing page One hour to 10+ hours
  • How detailed is the creative brief?
  • Is there a template to follow?
  • Are copy and images provided from the start, finalized, and sized appropriately?
Simple WordPress site Five hours to 20+ hours, possibly over several weeks
  • How many pages does the site include?
  • How much CSS theme customization is required?
  • What are the content, text, and images? Or does it need to pull data with more complicated parameters?
  • How many plugins do you need?
Custom site with theme and plugin integration/ ecommerce site Five hours to 100+ hours
  • How many pages does the site include?
  • What are your database requirements?
  • How much CSS theme customization is required?
  • How complex are the integrations?
  • How many plugins do you need to integrate?

How can you best prioritize your budget? Focus on the specific languages and technologies you need. For example, if you need someone experienced in mixing a high-performance React.js front-end with a WordPress back-end, billable rates might trend higher, but the reliability and performance will be well worth it.

Step 4: Post your WordPress project on Upwork

So you wrote an amazing WordPress job description and created a budget for your project. It’s time to post your project on Upwork.

Pick a title that not only identifies your need for a WordPress developer but also targets project-specific technologies such as the Laravel PHP framework. Check out this handy checklist to make sure you’ve covered best practices before you publish.

Step 5: Shortlist and interview until you’ve found the perfect WordPress developer

Once your job post goes live, it shouldn’t be too long until the first round of proposals come in. Screen candidates based on their professionalism and level of expertise in the technologies that matter most to your project. Be sure to check feedback from past clients for any red flags.

As you interview WordPress developers, don’t be afraid to ask developer specific interview questions depending on the languages they’ll need to know. Here’s a quick list to help you screen for common skills:

A WordPress developer can help you take your blog or web presence to the next level. Need more help to find a freelancer? Check out Upwork’s Hiring Resources for more information >>

The post How a WordPress Developer Can Help Your Website Shine appeared first on Upwork Blog.

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