Business leaders say teams that want to start working with freelancers should “just get started”: keep your first project simple and engage a freelancer with the skills you need. But how can you find that talent on Upwork? These three posts from Upwork’s Hiring Headquarters will help get your project moving forward in no time.
Summarize the project in a creative brief
A creative brief is like a blueprint for your project: it can help keep your team on track and it’s easy to share with cross-functional partners. It typically explains the context, goals, and deliverables for a project—but that isn’t the only information you may want to include.
“10 elements of a successful creative brief” highlights key pieces of information and why they can be important in a brief. These may include:
- A description of your company
- A summary of the project
- Objectives, including what you want to achieve and how you plan to measure results
- The target audience
- The project deliverables, including any specifications
- Notes about competitors
- The brand’s tone, message, and style
- Highlights of the timeline and key milestones
- The project budget
- Any key stakeholders who should be involved in any discussion
Capture your project’s needs in a great job description
A thoughtful creative brief can, in turn, help you put together a description that will capture a top-notch freelancer’s attention. Whether you’re struggling to get started, or if you just want to make sure you’ve hit all the right points, it can be helpful to tap into the wisdom of others.
In “How to figure out project requirements for your job post,” learn about four potential sources of inspiration:
- Review job posts on Upwork with an eye for freelancers with the same skillset. What works in the job post, and what misses the mark?
- Lean on colleagues who have the knowledge to help you identify any details you may have missed
- Tweak your approach and consider looking for a project manager
- Use a paid test project to gather input about the project’s scope and your approach
Then post your project on Upwork
Equipped with the information in the creative brief and your drafted project description, posting your project on Upwork will be a straight-forward process. Ready to get started? Walk through the seven-step process here…